PIRELLI BUILDS THE FUTURE

Industry, innovation, culture

Pirelli, 150 years of business, corporate values and identity, research into products and processes, and creative use of media

THROUGH TIME

Ever since 1872

View of the world on a journey through three centuries of company history

Corporate visions

The exhibition retraces Pirelli’s long history of research and innovation, from memories of the past to scenarios for the future

When history builds the future

A collective performance celebrates the story of Pirelli’s innovations in technological and scientific research and development

Through the lens

The photo shoot by Carlo Furgeri Gilbert interprets raw materials, processes and product experimentation